Attracted €584 million during the same period, while video attracted € 158 million. The year-over-year growth is also Image Masking impressive: 45% for display and 30% for video. Within these two formats, the iab gives the figures for 27 advertising media, which do not include google and facebook, so these are grouped in the "other" category. This category accounts Image Masking for 57% of the total in display advertising (332 million euros) and 74% in video (116 million). Meanwhile, the rest of the media and digital media pales in comparison to google and facebook.
Not even other "big" internet, such as alibaba and the chinese search engine baidu, are able to approach them. But that does not Image Masking mean that the battle is won: to put things in perspective, just remember that yahoo and aol were giants in their day and today they represent less than 2% of the market. Meanwhile, there are several companies that are still trying to grow their market share in global online advertising. These include media such as buzzfeed, social Image Masking networks with innovative features such as snapchat (with its new video ad format) or even twitter, which has recently opted for 24/7 online television. Advertising on google versus advertising on facebook: which one interests me more?
When we plan our online strategy, it is essential to take into account the big numbers and trends in the market. But in the end, the Image Masking decision comes down to one question: which advertising channel am i most interested in? These data will help you know if your budget is better spent on advertising on google or facebook: google has been evolving and enriching its ad formats , for example, through expanded text ads, ad extensions or different Image Masking display options. But facebook is still a more visual and easier way to launch spectacular creative. Both solutions have complex interfaces due to the large number of options they must handle.
I think you should go to the professionals in this field, because it is not quite standard advertising and find a company engaged in advertising on digital signage is not so easy.
What do you think of digital signage? How much will they help promote business in 2022?
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